Lunar New Year 2025 campaign at Camberwell Fresh Food Market

To celebrate Lunar New Year 2025, I developed and executed a culturally sensitive, community-focused campaign at Camberwell Fresh Food Market in collaboration with Camberwell Junction. This event celebrated the Year of the Snake and included live performances, family-friendly activities, and a full digital content rollout across Facebook, Instagram, and Google Business. I coordinated all event elements, including the headline Lion Dance performance by the Chinese Youth Society of Melbourne and interactive craft stations featuring lantern decorating and 3D dragon creations. The campaign included original creative assets, video teasers, and educational content explaining the cultural significance of the event. I managed all organic and paid promotion leading up to the event, produced the visual content, and handled real-time social coverage on the day. The result was a well-attended, highly engaging activation that reflected both the cultural importance of Lunar New Year and the market’s inclusive, community-first values.