Community Event Campaigns – Community Day & Local Engagement Initiatives

At Wellington Village, I lead the social media strategy and on-the-ground coordination for major community events, including the centre’s annual Community Day and seasonal school-led initiatives such as student art displays. My role includes event concept development, trader engagement, digital campaign planning, and full social media execution across Meta platforms and Google Business. I work closely with a graphic designer to develop visual assets, ensuring all creative aligns with campaign objectives and brand consistency. From pre-event hype to live coverage and post-event recaps, I manage the storytelling and online engagement that drives real-world attendance and supports tenant outcomes. These campaigns consistently strengthen the centre’s local positioning, increase visibility for traders, and deliver strong digital reach.