Camberwell Fresh Food Market – Social Media Content Strategy

As part of an ongoing digital content strategy for Camberwell Fresh Food Market, I manage the creation, scheduling, and execution of all social media activity across Facebook, Instagram, Pinterest, Google Business, and TikTok. Every image used across these platforms is photographed and edited by me, maintaining a high standard of visual storytelling that aligns with the market’s brand. I also write all copy and work closely with individual stallholders to feature their products and stories in a way that’s both authentic and engaging. This hands-on approach has significantly strengthened the market’s online presence, increased visibility for events and campaigns, and built lasting relationships with traders. With a focus on consistency, seasonality, and community connection, the strategy reinforces Camberwell Fresh Food Market’s position as a vibrant, trusted destination for fresh food in Melbourne.