12 Days of Wellington Village Christmas

To celebrate the 2024 holiday season, I created and delivered the “12 Days of Wellington Village Christmas” campaign — a daily festive content series that brought the centre to life through storytelling, visuals, and local trader highlights. Each day from December 1 to 12, I featured a different product, service, or retailer across social media channels including Facebook, Instagram, Google Business, and Pinterest. I handled all photography, content writing, and design, crafting a cohesive visual identity that blended bold colour, Australian native motifs, and a playful tone of voice to reflect both the local community and the spirit of the season. The campaign aimed to drive awareness of Christmas offerings across the centre, support tenant sales, and boost engagement in the lead-up to peak trading. With consistent scheduling and vibrant, shareable visuals, the campaign helped Wellington Village maintain a strong social media presence and festive visibility during a key retail period.