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Wellington Village – Easter Campaign 2024
Project type
Seasonal Event Activation & Social Media Strategy Industry: Retail, Community Events, Holiday Campaigns
Date
March 2024
Location
Melbourne, Victoria
To celebrate Easter 2024, I delivered a multi-faceted content and event strategy for Wellington Village that blended festive charm with family engagement. The campaign featured two key activations: a centre-wide Bilby Hunt showcasing commissioned artworks by local illustrator Ulla Taylor, and a meet-and-greet appearance by the Easter Bunny. I was responsible for planning, promoting, and executing the campaign’s digital presence — including social media scheduling, copywriting, trader inclusion, community engagement, and onsite event coverage.
Working alongside a graphic designer to create cohesive visuals, I ensured all messaging aligned with the centre’s family-friendly, seasonal tone while also supporting retail objectives. The result was a highly engaging day that encouraged foot traffic, created shareable moments for families, and boosted pre-Easter visibility for traders.
