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Seasonal Content Strategy – “What’s in Season, What’s on Country”
Project type
Content Marketing, Educational Campaign
Date
March 2025
Location
Melbourne, Australia
As part of a broader push to create more meaningful seasonal content for Camberwell Fresh Food Market, I developed a storytelling piece that connected local produce with the Wurundjeri seasonal calendar. The article, “What’s in Season, What’s on Country,” blended educational insight with market-specific relevance, tying together Indigenous knowledge, fresh food education, and local trader offerings. This content piece was part of a larger strategy to move beyond typical seasonal messaging and offer the community deeper value through culture-rich, locally resonant storytelling.
https://www.camberwellfreshfoodmarket.com.au/2025/03/26/whats-in-season-whats-on-country-from-iuk-to-waring/