Camberwell Fresh Food Market – Easter Campaign 2025

Camberwell Fresh Food Market – Easter Campaign 2025

Industry
Retail, Markets, Family Events, Community Engagement

Scope of Work

Concept development and full coordination of in-market activations, including a free Easter cookie decorating workshop and Easter Bunny appearance

Meta ad strategy and execution, targeting local families and market-goers

Organic content creation including static posts, Reels, Stories, and promotional graphics

Liaison with traders and internal stakeholders for seamless event delivery

Real-time community management and follow-up engagement

Objective
Drive Easter Saturday foot traffic to the market and reinforce Camberwell Fresh Food Market's position as a community-focused, family-friendly destination during a key trading period.

Results

Over 178 children participated in the cookie decorating activity

Meta ad campaigns reached over 4,200 local users, with strong engagement and RSVPs

Significant increase in foot traffic compared to the prior Saturday

Strong positive feedback from traders, with many reporting increased visibility and sales

High engagement across social platforms in the lead-up and on the day

Visual Assets

Easter event promotional artwork

Easter & ANZAC trading hours graphics

Event video content optimised for Instagram Stories and feed

Social media post performance insights (available on request)

Client Feedback
"We were blown away by the turnout — it was such a feel-good day. The social content leading in really helped boost visibility."
– Trader at Camberwell Fresh Food Market